work experience

Graphic & Web Designer // 2016–2020

Millennium Art Gallery Inc. — Philadelphia, PA

Led a comprehensive rebrand project delivering new logo, signage system and 15+ marketing assets, resulting in 40% increased brand recognition within 6 months.

Designed and launched a modern e-commerce website, expanding online presence and increasing sales by 25%

Senior Graphic Designer // 2014–2015

Hani Mahfouz Designs — Cairo, Egypt

Developed brand identities and visual assets for 20+ clients, including book covers, menus and environmental graphics.

Produced campaign materials including large-format signage and promotional assets for 10+ events, generating 30% increase in client engagement.

Managed 2–4 projects simultaneously, overseeing work from concept to final production while collaborating with clients.

Founder & Designer // 2014–2015

Vint — Cairo, Egypt

Created 20+ vintage-style typographic designs across half a dozen product types, e.g., coasters and cushions.

Streamlined end-to-end production coordinating 5 vendors for printing and fabrication, reducing turnaround time by 25% and cutting costs by 15%.

Increased brand visibility on social media and in-person by participating in seasonal exhibitions and markets.

Oversaw sales and fulfillment for 30+ customers.

Graphic Designer & Artist // 2013–Present

Freelance

Created logo for Tonsorium For Polished Man, a men's hair salon.

Developed designs for Turath, a home accessories startup, inspired by Middle Eastern culture and Egyptian icons.

Designed album cover for Syrian recording artist Khater Dawa.

Crafted a logo for Learn German! Lern Deutsch!, a tutoring center in Australia.

Collaborated with a designer to produce illustrated lesson sheets for a German professor at Goethe-Institut Cairo.

Junior Graphic Designer // 2013–2014

Joud Home — Cairo, Egypt

Developed artwork for home accessories featuring Middle Eastern themes, Egyptian cultural icons and Arabic proverbs and folklore across multiple product types.

Collaborated on concept development, color palettes and seasonal collections, translating briefs into finalized designs.

Produced raster and vector artwork using photo editing, color blending and illustration techniques for production-ready designs.

Designed marketing materials and social media visuals, including posters, banners and product mockups, in coordination with marketing and social media teams.

HMI/SCADA Engineer // 2008–2012

Al-Mawared Engineering & Trading (MET) — Cairo, Egypt

Created HMI/SCADA systems for touchscreen panels and industrial computers to enable real-time monitoring of PLC-driven equipment.

Configured PLC devices and coordinated seamless data integration, tag mapping and communication protocols.

Designed intuitive UI/UX layouts with visual standards that improved usability and reduced operator error.

Upgraded control systems of production lines for major brands including Nestlé and Pepsi by implementing alarms, trend graphs and access permissions to boost efficiency.

references

Available Upon Request

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