Chick Shack is a fast-casual restaurant specializing in chicken meals and sides including quarter, half, and whole chicken options along with salads, dips, and desserts.

The branding project aimed to create a strong visual identity that would appeal to a wide audience while emphasizing quality, flavor, and a modern dining experience.

The visual identity uses a bold modern logotype paired with a red-dominant color palette, commonly associated with food and appetite stimulation, balanced with black and white for a clean contemporary look.

The logo features a stylized grill supported by an A-shaped stand, with three rising waves symbolizing heat from the grill, creating a dynamic and recognizable mark.

To create a consistent experience from discovery to menu browsing to purchase, the branding system extended into applications including banners, flyers, and packaging for takeaway containers and bags.